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TubeMogul (discontinued)

TubeMogul (discontinued)

Overview

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

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Recent Reviews

TubeMogul Review

8 out of 10
March 22, 2016
Incentivized
TubeMogul is used for programmatic media buying and it is solely used by the ad operations department. The primary problems that TubeMogul …
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Popular Features

View all 13 features
  • Ad dashboards (7)
    7.3
    73%
  • DSP integration (6)
    7.1
    71%
  • Ad performance reports (7)
    6.7
    67%
  • Ad campaign creation (6)
    6.5
    65%
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Pricing

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TubeMogul (discontinued)

TubeMogul (discontinued)

N/A
Unavailable

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

5.7
Avg 7.8
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Product Details

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

TubeMogul (discontinued) Integrations

TubeMogul (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(22)

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
March 31, 2016

Fully Transparent Video DSP with great customer service

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.
Pros and Cons
  • Transparency
  • Reach
  • Easy to use platform
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Likelihood to Recommend
TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.
March 28, 2016

TubeMogul - Transparent, Efficient Video Partner

Verified User
Employee in Other
Marketing and Advertising Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. TubeMogul is used at the discretion of the media planner working the account.
Pros and Cons
  • Transparency - access to a self serve platform
  • Competitive pricing - efficient way to purchase video media
  • Performance-based pricing metrics - CPE, CPCV, VCPM
  • Email Reporting needs improvement.
Likelihood to Recommend
Well suited in a buy as a method of gaining efficiencies.
March 25, 2016

TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.

Verified User
Analyst in Marketing
Internet Company, 51-200 employees
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Tubemogul was used in the digital advertising department by advertising analysts including myself. It satisfied our clients' need for pre-roll/video advertising in their specific markets. I really wish we could have used it more, but honestly our clients never had enough money since they were primarily local/regional businesses.
Pros and Cons
  • Customer service
  • Audience targeting
  • Custom solutions
  • User interface
  • "Clunky" experience
  • More transparency into viewability and other KPI's
Likelihood to Recommend
TubeMogul is well suited for one off projects for clients that aren't already in the AdWords platform. It is easier to do video ads through the AdWords platform that is familiar and consolidates billing.
March 25, 2016

Supply partner review of Tube.

Verified User
Employee in Sales
Sports Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are using TubeMogul as a partner to help monetize our live streaming and video on demand inventory. It is being used by several members of our sales organization in New York. Since we are a relatively new company it is helping us drive revenue via a private marketplace.
Pros and Cons
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
  • Reporting available to publishers directly is limited. Would be nice to have access to more thorough reporting.
  • Fill rates are typically not 100% and demand is often times is limited when supply is in surplus.
Likelihood to Recommend
TubeMogul is best suited for publishers who are flexible on fill rates and looking to drive higher CPMs than through an open auction. They are particularly strong in the US and Australia but not as helpful in monetizing our Brazilian and European inventory.
March 22, 2016

Serviceable Platform, Good Customer Support, Low Scale

Verified User
Analyst in Marketing
Political Organization Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a few other demand side platforms, to handle our programmatic advertising needs. In the past we used their standard and interactive preroll ad products that they offer. I understand that they recently unveiled a display product, but we haven't tested that out yet.
Pros and Cons
  • Templates make bulk creation easier.
  • They are integrated with our Data Management Platform (Lotame) which allows us to target our first party data.
  • Great customer service.
  • Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
  • The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
  • Viewability optimization isn't as strong as DoubleClick.
Likelihood to Recommend
They have more availability and inventory for interstitial videos.
March 22, 2016

TubeMogul - Preroll DSP w/ those whistles and bells!

Verified User
Analyst in Marketing
Political Organization Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We upload our custom segments into the platform for targeting specific audiences--even though they have a plethora of third party segments available for targeting. We mainly use TubeMogul to expand our video inventory for our pre-roll campaigns. TubeMogul is only being used within our advertising operations department but its capabilities are known throughout the company, specifically our client facing department, as a useful tool for video ads.
Pros and Cons
  • User interface - It's extremely easy to build out campaigns with all your typical DSP targeting capabilities (locations, site lists, dayparting, device targeting, topic targeting, brand safety, inventory source. You can easily set up a campaign, daily and all time budget caps.
  • Turn around time - While many other self-service DSPs take up to ~24 hours to have an ad actually begin serving, my experience has been usually around 2 hours or less from when a placement is built out until it begins running.
  • Private Marketplace Deals and extremely easy access to premium inventory - TubeMogul has a site list divided into several tiers based on national recognition, quality, brand safely that you can easily have your campaigns target. They also have "On Demand" premium inventory that you can easily opt in to (without having to actually go to the publisher). The process is as simple as clicking a button to request access. Additionally, direct reservation deals can be set up through this tool.
  • Optimization Goals within your campaigns - You can set up a list of prioritized goals for your campaigns. They include things like ensuring delivery, optimize for a specific eCPM or vCPM, setting a viewability threshold, optimize to a specific CPC/CPM, CTR.
  • Bulk Editing campaigns - While Tubemogul has a bulk edit feature built in, it is behind the times compared to other DSPs (e.g. DoubleClick). It's difficult to bulk edit impression caps in particular and requires you to individually go into each campaign to then adjust it in the settings
  • Higher vCPMs and Costs per Completion - My company did a small scale data comparison for several campaigns and noticed that Tubemogul was more expensive for similarly targeted/viewable inventory in our other DSP, DoubleClick. Disclaimer, the targeting for these campaigns were somewhat rigid and specific.
Likelihood to Recommend
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple.
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